Marketing in the digital transformation has changed from creating flyers and radio advertisements to having new ways of marketing by implementing an effective, creative marketing strategy on the internet. Marketing uses the “business of connecting” with an audience through understanding the people, their wants/needs, and emotions of the audience, and creating advertising messages that will provoke an action by the audience.

All companies (large and small) have achieved success through the implementation of intelligent marketing strategies. The ad that captures the audience’s attention with a catchy line or logo now provides the audience with an image of the company, which creates trust in that company and will allow them to choose that product over any other.

The difference in modern marketing is the variety of marketing methods available. Digital marketing includes using social media to connect with potential customers and utilizing SEO to create a presence online, while content marketing creates a meaningful message for consumers. In addition, today, many digital data tools allow marketers to identify what works best for them, who is following them, and how to improve their marketing efforts, making marketing the most effective form of advertising ever created. However, more important than the data and marketing strategy, marketing is also about forging connections.

In this digital world we live in today, creativity and authenticity are two major advantages in marketing. Marketing should be considered more than just a function or part of an organization; it represents the entire organization.